Optculture determines this information based on the Digital Receipts, Promos and the Sales data which comes from OptIntel. Based on the data received it gives an overview of the below:
Total Revenue: The total revenue earned
No. of Purchases: Total number of purchases done in the selected period
Revenue from Promos: Revenue earned from promotions
Total Promo Redemptions: Total number of promo codes redeemed
Returning Customers: Count of customers visited multiple times in the selected period
New Customers: Count of customers who are added in the selected period